Yannis Kavounis
What do you do?
I lead our innovation work, as well as being responsible for D_Code. I draw marketing experience from a variety of industries from beauty and alcohol, to chemicals and technology. My aim is to look for the leading edge in our culture and use it to inspire our clients and internal teams.
How did you get here?
My career has been a journey full of surprises and turns. I've been around the block for more than 10 years, working on brand strategy, research and innovation for both blue-chip marketers and strategic consultancies (including my own quirky boutique agency, Onesixtyfourth).
Why do you do it?
I could never imagine myself waking up in the morning knowing how my day will evolve. In our job, it's all about the challenge and the unexpected and that's what makes it fun - and stressful!!
Anything else?
My fling for the last 2 years… practical philosophy; I am Greek after all! I spend an hour every week with a group of people thinking and debating about major issues in our lives.
